The shift
Instead of soft neutrals and safe color, the brand now uses a tie-dye inspired palette in a more controlled way. The result still feels boutique and intentional, but now it has an actual pulse.
Same premium voiceThe wording still works for weddings and higher-end bookings.
More visual energyThe color system adds fun without making the business look unserious.
Stronger brand memoryThis version is much harder to confuse with every other charcuterie site.
