Still boutique. Just way more fun to look at.
All the polished language stayed. The palette just took its shoes off and got cooler.
This rework keeps the elevated boutique language, but pushes the visual direction into something more playful, more colorful, and way more alive. Wild Board Co. now feels like a luxe picnic in technicolor.
All the polished language stayed. The palette just took its shoes off and got cooler.
Same business, stronger visual identity, and a much more unmistakable point of view.
Small-scale abundance for romantic nights, soft launches, gifting, and all the “just because” moments.
Playful luxuryGiftableThe boutique hero board for birthdays, showers, girls’ nights, and hosts with a better eye than average.
Most bookedColor-rich stylingThe full-table showpiece for weddings, launches, showers, and events that deserve more than safe choices.
Statement pieceCustom quote“It looks like a boutique brand had a really good summer.”
Visual direction note“The color makes it feel fun, but the wording still feels premium.”
Branding note“This version has personality without losing the clients who spend money.”
Positioning note